Mott 50 and Vipe, two fashion-forward apparel lines known for their innovative fabrics and built for active lifestyle will bring their exciting new collections to the west coast with a Venice Beach pop-up shop this spring. The bright, spacious Venice Beach pop-up store located at 1112 Abbot Kinney in Venice CA, the pop-up will open on April 3, 2015 as a complement to each brand’s proprietary e-commerce shop and boutique relationships. The store will offer a wide variety of lifestyle and workout essentials, including apparel, swimwear, activewear and accessories for women and children. Iconic British eyewear brand, Finley & Co, will curate a selection of sunglasses for the store. The store experience will come to life with exciting events throughout the duration of April.
With a curated selection of top selects from both brands, the store will boast a fresh approach to shopping for athletic apparel, solving specific challenges that women face when dressing for daily activity. Founded by female entrepreneurs, each company has created products with unparalleled fit, attention to the woman’s body and unique properties for all levels of activity. Along with the west coast temporary retail store, each brand will also announce exciting initiatives and news in April: Mott 50 is introducing a children’s collection and Vipe will announce their new lead designer while re-launching their brand with a whole new aesthetic.
Mott 50’s line of sun protective clothing and accessories is certified with 50 ultraviolet protection and block 98% of UVA and UVB rays. Rooted in advocacy for sun safety and the resulting health and beauty benefits, Mott 50 Founding Partners, Monique Hypes and Anne Reilly, hope to effortlessly and fashionably change your everyday relationship with the sun.
“We use SPF 30 on our faces every day to protect us from the sun, but every inch of exposed skin should be considered,” says Monique.
“Our clothing is perfectly suited to the California demographic and year-round active, outdoor lifestyle,” adds Anne. “We are excited to launch our new children’s collection on the west coast.”
Vipe is a stylish women’s activewear brand constructed for intense workouts with a refined, sophisticated finish. Dutch CEO and former professional field hockey player Mariles Korijn created Vipe realizing the growing demand in the market for workout gear that flatters a woman’s body and serves transitional purposes from dawn-to-dinner.
“Some brands are too fashion forward with little attention to integrity of the actual fabric, while other high performance brands tend to discount the demand for practical pieces that can layer into a woman’s wardrobe seamlessly,” Korijn says. “All Vipe pieces are made with the signature “Vipe Vibrant” fabric, which is highly absorbent with quick-dry and non-pilling features, promising high-performance attributes without sacrificing style and comfort.”
Designed in Europe and made in the U.S.A., Vipe is re-launching with an edgier aesthetic and brand identity this spring. In contrast to the “athleisure” trend, Vipe is created for health and fitness conscious women who lead active lifestyles and look fabulous doing it.