Zendaya and Boohoo hosted a 90s block party to celebrate the launch of their new Spring Collection on March 21 at Dream Hollywood. The event featured a sneak peek of The Zendaya Edit collection along with surprise performances by Snoop Dogg and SWV. Other celebs in attendance included Paris Hilton, Jordyn Woods, Storm Reid and Ashley Greene.
Taking note from the product aesthetic, the event served as the ultimate 90s nostalgia trip with bright and bold décor from neon signs to giant boom boxes and life-size cassette tapes. Throughout the night, guests engaged in various activations including 90s dance lessons, cocktail making, cooking lessons, firework displays and interactive arcade games. Attendees also enjoyed 90s-inspired catering including retro treats Bubble Tape and Candy Necklaces, as well as Slush Puppies and Sunny D cocktails.
The Boohoo Spring Collection references a range of fresh trends found on the runways including tailored sports, safari leisure, bohemian wanderer and garden party themes. Zendaya pulled from these trends and her own style to curate the 50+ piece Zendaya Edit collection, which consists of pieces that are representative of her personal style and gives a nod to the 90s. Athleisure brights, pastels and whites are prevalent throughout the collection and ranges from $5 – $100 in US sizes 4-22.
By Kinya Claiborne, STYLE & SOCIETY