Celebs, fashion influencers, and stylists came together to celebrate GUESS’ newest GUESS girl and star of their spring 2018 campaign, Jennifer Lopez. The Hollywood-inspired event took place at GUESS HQ in Los Angeles on January 31, where guests were greeted by a double decker bus showcasing a mixture of images from J-Lo’s glamorous campaign and her show at Planet Hollywood in Las Vegas. The fashion icon arrived with her MLB beau Alex “A-Rod” Rodriguez and stunned in a baby blue dress from the Marciano collection.
The campaign, art directed by Paul Marciano, Co-Founder of GUESS?, Inc., and shot by fashion photographer Tatiana Gerusova draws inspiration from Lopez’s life as a performer in Vegas and actress in Hollywood. Shot in an elegant villa, the images evoke classic GUESS campaigns with influences of Jennifer’s aesthetic and personal style, reminiscent of old Hollywood.
“Jennifer Lopez is a GUESS Girl’s dream! She is an iconic and accomplished artist,” said Paul Marciano during the event. “Jennifer’s impact and influence continues to grow and this campaign celebrates the notion that women get more beautiful and talented as they gain life experience. Her beauty and class shine through this campaign and I am so excited Jennifer accepted to be our new GUESS Girl and at the same time ‘Femme Fatale’ of Marciano.”
By Kinya Claiborne, STYLE & SOCIETY