With a rich history spanning 50 years, International footwear brand Mephisto hosted a VIP event on October 11 to celebrate its cult-classic walking shoe, Mephisto Originals and to launch its 4-day Pop-up on Melrose Avenue in Los Angeles. The event was held in the pop-up, adjacent to iconic destination for sneakerheads and celebrities, Sportie LA.
The event, titled “#Mephistowalks” was designed to poke fun at the age-old presumption that Angelinos don’t walk. It brought together a slew of Influencers and industry VIP’s who were treated to a special gifting suite experience, which included an interactive room whereby a unique greenscreen treadmill feature had guests producing their own mini ‘walking films’ in their new Mephisto Originals shoes for social media.
After 50 years, the original collection by Mephisto consists of shoes that will never goes out of fashion. When the company founder, Martin Michaeli, created this new type of shoes in 1965, it represented an innovation in the world of shoes. The quick-tying hiking and casual shoes with their unique SOFT AIR technology opened up a whole new way of walking. The cult shoe with a touch of nostalgia, is now offered in new designs for every taste in a variety of colorways.
The 4-day pop-up at Sportie LA runs through October 15th.
By Kinya Claiborne, STYLE & SOCIETY