Celebrating one of the most beloved tales ever told, and continuing their worldwide publicity tour, the cast and filmmakers from Disney’s live-action “Beauty and the Beast” including Emma Watson, Dan Stevens, and Luke Evans, stopped in Hollywood on March 2 for the world premiere at the El Capitan Theatre in association with Swarovski.
Beauty and the Beast is set to be a stunning cinematic event sparkling with thousands of Swarovski crystals, and this empowering new adaptation has inspired a bold and beautiful new jewelry line by Atelier Swarovski. Swarovski manufactured the glass bell jar, based on Disney’s original design, and provided the 2,160 crystals used on Academy Award winning costume designer Jacqueline Durran’s design for Belle’s iconic yellow dress.
Alongside Swarovski’s work with Disney, Atelier Swarovski has created a bold and beautifully feminine jewelry collection inspired by the film’s themes of inner beauty and female empowerment. The mystical rose at the heart of Beauty and the Beast is the centerpiece of the collection, reimagined using Swarovski’s crystal Pointiage technique across a range of necklaces, bracelets, rings and earrings.
Beauty and the Beast, which brings the story and characters audiences know and love to life in a stunning, cinematic event, opens in theaters nationwide on March 17.