Critically acclaimed fashion design duo Wolk Morais launched their “Collection 7” with a fashion show at The Jeremy Hotel on June 26. Inspired by the “California Cool” movement, Collection 7 delves into the modern, geometric, color-focused art of Los Angeles painters of the 1940s, 50s, and 60s. This group’s playful indifference to the east coast art world inspired the collection’s relaxed yet measured approach to form, color, and graphic tailoring.
During the show, Wolk Morais partnered with Teen Cancer America to help raise awareness and support for the organization’s mission of helping young Americans defeat cancer in style and with dignity. The Wolk Morais Collection 7 Fashion Show continued its creative partnership with John Paul Mitchell Systems, while Mark Cross provided fine leather handbags for the show. This season’s show also featured a specially created installation by sculptor Bruno Billio, a Canadian artist whose artistic practice is informed by the active displacement and staging of the found object.
The day also marked the opening of their shop-in-shop at Fred Segal Sunset, marking the first time the pieces from the label will be available to the public in Los Angeles. The shop launched with some of the most popular items from “Collection 6,” which was featured in a fashion show earlier this year and has since been worn by the likes of Jessica Chastain, Janelle Monae, and Zoey Deutch. The Wolk Morais line will also be on display in the iconic Fred Segal windows on Sunset Boulevard now through July 12.
“We are absolutely thrilled to be unveiling Collection 7 this month, but even more so to be partnering with Fred Segal on this exciting new venture,” said Brian Wolk and Claude Morais. “Fred Segal is one of the most quintessential Los Angeles fashion destinations and to have our pieces available there is a dream come true!”
Together, Brian Wolk and Claude Morais are the creative force behind the critically acclaimed Wolk Morais fashion and lifestyle brand. Wolk Morais most recent collection made it’s way from the runway to the red carpet within days, appearing on talents ranging from Cate Blanchett, Kendall Jenner, and Julia Roberts to Zendaya.
By Kinya Claiborne, STYLE & SOCIETY