Daily Front Row Hosts LA Fashion Awards Supporting MCM x (RED) Partnership
April 10, 2018 |
The Daily Front Row hosted the 4th Annual Fashion Los Angeles Awards celebrating the visionaries who make the intersection between fashion and Hollywood the most stylish place to be on April 8 at the Beverly Hills Hotel. This year’s honorees included Coach’s Stuart Vevers as Designer of the Year, Jeremy Scott as Creative of the Year, Juicy Couture’s Jamie Mizrahi for Best Design Debut, Jen Atkin as Hair Artist of the Year, and Emily Ratajkowski as Model of the Year. The awards were presented industry colleagues Nicole Richie, Paris Jackson, Kris Jenner, Rowan Blanchard and more.
MCM sponsored the Los Angeles Fashion Awards and VIP After Party highlighting the brand’s largest philanthropic partnership with (RED). Both events were filled with A-list talent and industry insiders such as Chrissy Teigen and John Legend, Paris Hilton, Tommy Hilfiger, Jhene Aiko, and more. Party-goers raised awareness for the MCM x (RED) philanthropic partnership by posing for multiple photo moments with the larger than life MCM Visetos Bear wearing MCM x (RED) accessories, the interactive MCM animal doll installation as well as the MCM heritage travel trunk display. Guests also tried out the new MCM x WizPak exclusive backpack style with built-in Bluetooth speakers while enjoying festive cocktails and tasty treats throughout the evening.
By Kinya Claiborne, STYLE & SOCIETY
Photography Credit: Hannah Turner-Harts/Daily Front Row
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