Restaurant review site The Infatuation and Diet Coke teamed up to celebrate the launch of Diet Coke’s new look, new flavors, and new campaign: ‘Because I Can’. The event took place at the trendy Los Angeles tiki spot Lono Hollywood, where invited guests were able to sip on signature cocktails inspired by the new flavors and snack on some of Lono’s favorite treats.
A Diet Coke truck outside the venue was ready to greet guests the moment they arrived with the four new flavors in new sleek 12oz cans — Diet Coke Ginger Lime, Diet Coke Feisty Cherry, Diet Coke Twisted Mango, and Diet Coke Zesty Blood Orange. Once inside, guests had the choice of trying an array of mixed cocktails, like a Twisted Mango Surpise or a Feisty Cherry Float, containing the different flavors. Paired with drinks were many of Lono’s Hawaiian fusion appetizers including mini Kung Pao Ribs and Kauai Fried Chicken. Those who still craved drinking one of the new Diet Cokes had their choice of picks from a tropically decorated stone fountain.
As part of its full brand relaunch in North America, Diet Coke rolled out a fresh, new marketing campaign to showcase the brand’s new packaging, modern design and four bold new flavors. #BECAUSEICAN is campaign, bold new look and approach is a great reminder to satisfy our own tastes and experiences for life. “Millennials are now thirstier than ever for adventures and new experiences, and we want to be right by their side,” said Rafael Acevedo, Coca-Cola North America group director for Diet Coke.
Photo Credit: Jakob Leyman
By Nicole Castellanos