Sony celebrated the launch of Lost in Music at Avalon Hollywood on January 19. The much-anticipated event kicked off the second installment of Lost in Music, a campaign aimed to deliver new music experiences to fans utilizing Sony’s latest technologies. The event was headlined by GRAMMY nominated pop prodigy, Khalid and featured epic performances by London On Da Track and H.E.R.
The Lost in Music experience enables fans to immerse themselves in music, enabled by the unique combination of music and Sony’s newest technologies. The brand campaign consists of live music events and a Virtual Reality (VR) music video. Following Los Angeles, there will also be an event to launch a “Lost in Music” video series in New York in February and the series will then travel to South by Southwest (SXSW) Conference & Festivals in Austin, TX from March 15-16.