World Food Day is on October 16 and Michael Kors is dedicating the month to new products and activities designed to support Watch Hunger Stop, the brand’s campaign to fight global hunger. Kate Hudson has once again joined forces with Michael Kors to support Watch Hunger Stop, the brand’s annual campaign to fight global hunger. This past June, Hudson traveled with United Nations World Food Programme (WFP) to Siem Reap province in Cambodia to see how the funds raised through Watch Hunger Stop help WFP feed and support children in need. During the field visit, Hudson visited schools, farms and family homes, asking questions and sharing her irresistible warmth and energy.
Now in its 5th year, Watch Hunger Stop raises funds and awareness to help achieve a world with Zero Hunger. The brand’s partner in the effort is WFP and funds go to support WFP’s school meals program, which reaches over 16 million children in almost 70 countries each year with vital nutrition. Thus far, Watch Hunger Stop has enabled WFP to deliver more than 15 million meals to children in need.
SEEING THE FUTURE
An especially stylish way to help Watch Hunger Stop is to buy a pair of black-and-cobalt-blue Lon sunglasses. These special-edition aviators feature flat, mirrored lenses that lend the classic silhouette a modern edge. Each pair sold delivers 100 meals to children through WFP. Watch Hunger Stop Lon sunglasses are available in sizes for both men and women, and are sold exclusively in select Michael Kors stores worldwide and on official Michael Kors websites through March 31, 2018. They retail for $159.
SHARE THE MEAL
Share The Meal is the world’s first app against global hunger. An initiative of WFP, Share The Meal has bright, charming graphics, an effortless interface, and a wealth of facts and photos about people and places you’re delighted to get to know. With Share The Meal, you can donate as little as $.50 with a tap on your screen—and know you’ve helped someone. It’s got all the makings of the perfect daily ritual.
SNAP TO DONATE
Building on last year’s success, Michael Kors has once again created a Watch Hunger Stop Snapchat geofilter, available from October 1-31. Visit a Michael Kors store in the US, Canada or the UK, snap using the special geofilter, and 25 meals will be donated to WFP.
WATCH HUNGER STOP T-SHIRTS
Every year, Michael Kors designs a new Watch Hunger Stop t-shirt. This year’s t-shirt, designed by Clym Everden, will be given away—no purchase necessary—at select Michael Kors stores around the world from October 14-16. Post a selfie in your t-shirt tagged with #WatchHungerStop and Michael Kors will donate 50 meals to WFP.
Photo Credit: Tim Bishop/Quite Frankly Productions